Cucine Lube is back with an advert that highlights the core values and unique DNA of the March-based kitchen brand.

That is why, just like the company's own story, the new advert opens with a shot of the characteristic town of Treia, where the business venture of Gruppo Lube started over 50 years ago. In these scenes from everyday life, in which actual inhabitants of the town and company employees took part, we see the main character in a glimpse of everyday life, getting ready for a day's work.

In the second part of the film, we enter into the heart of the factory, where technology, innovation and customisation of the finishes are the stars of the show, then end with a look at the experience of the final customer.

It is precisely here that the brand positioning of “Being Lube. Always being there” comes to life, with scenes that show how people are accompanied with professionalism, a consultancy service and attention to detail at every stage of creation of their dream kitchen: from the consultancy inside one of the over 600 specialised stores to assembly and after-sales assistance.

Planning of the campaign by the company includes the digital and radio channels.

CREDITS:
Creatività: GIANLUCA GRANDINETTI - MARIO TORDINI
Produzione: MULTIVIDEO srl
Producer: MARIO TORDINI
Regia: GIANLUCA GRANDINETTI