Gruppo LUBE continues to expand and to conquer the market and consumers, with certified stores and single-brand stores.

As part of the development strategy, the new Lube Store is opening at via Ponte alle Mosse in FLORENCE, in Tuscany. In 300 m² of floorspace, the new Store will display some of the most prestigious models.

The ribbon-cutting ceremony will take place on 27 November, with initiatives and exclusive promotions for customers throughout the week.

The entire new IMMAGINA collection will be on display, in compositions that present the new MATHERA finish, with innovative and high-performance surfaces, designed for the kitchen and reflecting the particular focus on environmental issues, in a successful balance between professionalism and respect for the environment.

Then there is Flavour, the refined and versatile kitchen on which the various door types and multitude of finishes can be used to create different styles and thus adapted to all living space needs and tastes.

For demanding customers who want a more modern style, the Luna model will be on display, together with the Oltre model with its completely textured hues and finishes, shown at their best in an exclusive collection that combines innovation and design.

Those who love a more contemporary style will find the Agnese model, with its new solutions for the kitchen.

A team of two qualified sales assistants will be on hand to assist customers, offering measurement, design, assembly, transport and delivery services, technical diagrams, personalised loans and an after-sales service.

The new LUBE Store at via Ponte alle Mosse in Florence marks another major milestone for Gruppo LUBE in Tuscany, a region that has become strategic, with the opening of numerous stores where the customer can be certain of a reliable purchasing experience focused on a genuine Italian-made product. This is a value-adding service at a store that faithfully reflects the philosophy of a Group that has been a leader in the kitchen industry for over 50 years.