As part of the development strategy, Gruppo LUBE is opening a new LUBE Store in Turin. The event is scheduled to take place on 11 March, with the ribbon-cutting ceremony, and exclusive promotions for all customers will continue throughout the week.

An eye-catching display and an elegant setting with an exciting layout, with 155 m² of floorspace to display the best and new collections of the CUCINE LUBE brand, including the very latest UNICA and ROUND models, the latter with doors in PET: a totally renewable and recyclable material. The innovative and high-performance surfaces of ROUND, designed for the kitchen, reflect the particular focus on environmental issues, in a successful balance between professionalism and respect for the environment.

Unica is a functional, elegant and stylish model with an exceptional design and refined and environmentally-friendly materials. The soft colours create a warm and welcoming environment that still has the eye-catching contrasts produced by the colour blocks skilfully harmonised with the rest of the kitchen and the surroundings. The vertical sides of the doors are rounded, giving Unica a soft and sinuous look, while the unusual handles and opening systems make the doors an engaging and central part of the kitchen.

Immagina Plus, Oltre, Flavour and Luna are on display, as well as more contemporary models like Agnese.

Every composition is a fusion of unexpected materials that combine in perfect harmony with precious details, each one telling the story of an incredible company that is a leader in the kitchen industry.

A team of qualified sales assistants will be on hand to assist customers, offering personalised services.

At the new LUBE Store in Turin, the customer can be certain of a unique purchasing experience focused on a genuine Italian-made product, inside a store that faithfully reflects the philosophy of a Group that has been a leader in the kitchen industry for over 50 years. That is why the name of a kitchen in Italy is Lube.