As part of the development strategy, Gruppo LUBE is opening a new LUBE Store in Siderno, in the province of Reggio Calabria. The inauguration is scheduled to take place on Monday, 11 July, and exclusive promotions for customers will continue throughout the week, with the ribbon-cutting ceremony on Saturday, 16 July, in the presence of the local authorities.

The new store has floorspace of 300 m² for display of eight of the most prestigious LUBE models.

There is FLAVOUR, the refined and versatile kitchen on which the various door types and multitude of finishes can be used to create different styles and thus adapted to all living space needs and tastes.

The appearance of a Flavour kitchen therefore changes according to its setting and can have a classic or contemporary mood, depending on whoever lives there and uses it every day.

On display for the demanding and loyal customers of the Marche-based brand is the IMMAGINA PLUS collection, with finishes and colours reflecting contemporary stylistic trends, designer accessories and technological components, to create a kitchen that adapts perfectly to any need.

The VERONICA and AGNESE models are there for anyone who prefers a classic but still functional style, together with the GALLERY collection for those with a more contemporary taste. On display for anyone seeking design and style are the LUNA and ROUND models, in the range of contemporary kitchens based on a green philosophy. The doors are in PET, manufactured with totally renewable and recyclable materials. The innovative and high-performance surfaces, designed for the kitchen, reflect the particular focus on environmental issues, in a successful balance between professionalism and respect for the environment.

A team of three qualified sales assistants will be on hand to assist customers, offering consultancy, design, assembly and after-sales assistance services.

At the new maxi LUBE Store in Siderno, the customer can be certain of a reliable purchasing experience focused on a genuine Italian-made product. This is a value-adding service at a store that faithfully reflects the philosophy of a Group that has been a world leader in the kitchens sector for over 50 years.