The Lube Group expands its reach in the Middle East with a new store opened in Riyadh, capital of Saudi Arabia .

In the 100 square meters of exhibition is possible to admire the different products of the brands belonging to the Italian company, from much liked Creativa and Noemi, pillars of the Cucine Lube’s modern collection, the new Inca, Mya, Selma, Alma and Ank, belonging to the newly born brand CREO Kitchens, officially presented just a month ago.

"Actually - said the Export Manager of the Lube Group, Mr. Eugenio Giulianelli – there are a lot of customers asking us to be able to display in their stores models of the newly born brand CREO Kitchens to those of Cucine Lube , so as to embrace a market segment even wider, from the points of view of taste and quality of the product, but also the price.

All this, and the new store in Riyadh it serves as an example, confirms that the strategies with which our Group is reaching out to the market are widely appreciated by the customers".

Very soon there will be many more stores overseas who will present together in their expositions the brands Cucine Lube and CREO Kitchens. In the coming months, just to cite a few examples, are in fact provided new openings in Turkey, Libya, Bahrain and Santo Domingo.