"Being Lube means Always Being There" is the claim that summarises what Gruppo LUBE is really all about, as it showcases its international vocation at EuroCucina 2024, at a CUCINE LUBE stand dedicated to international markets, the star of which is the design of the certified STORE, which puts the purchasing experience at the centre, as a place that thrills and engages customers and offers them something unique and precious. Gruppo LUBE is the first company in Italy to certify its single-brand stores, which it has been doing since 2021, as a guarantee of quality, professionalism and after-sales assistance for the end customer. This is a system of value-adding services that faithfully reflects the Group mission.

At the 62nd Salone del Mobile, in Pavilion 2 at STAND B24-B31, the Cucine LUBE brand will be showcasing, for ABSOLUTELY the very first time, the BRERA and SHADE LAB models and the new additions to the Flavour, Immagina and Pantheon collections, with the latter having a new CHIC line, with a combination of classic design and innovation. Technology and research into materials.

At the LUBE stand, a refined, elegant, contemporary and state-of-the-art space, it will be possible to admire the green and eco-sustainable materials accompanying the details that have made LUBE a guarantee in the Italian-made product sector.

For the company, this year’s EuroCucina will also be the occasion to celebrate its successes and its major national and international expansion, with the opening of numerous single-brand stores worldwide. The most recent store inaugurations took place in March, in Mallorca in Spain, Mumbai in India and London city centre in the United Kingdom.

Bolstered by a high-quality product manufactured with sustainable materials, Gruppo Lube has now set itself the goal of reaching 800 stores in Italy by the end of 2025 and of consolidating its position on international markets.

This is an important objective that requires considerable resources and investments, including the construction on a new factory that will be focused precisely on production for overseas markets.

Sustainability, Italian-made products and customer care. These are the essential features of what has made Gruppo LUBE the leading kitchen manufacturer in ITALY.