Gruppo LUBE continues to expand and to conquer the market and consumers, with certified stores and single-brand stores.

As part of the development strategy, the new LUBE Store is opening in BARLETTA, in Apulia. In 400 m² of floorspace, the new Store will display some of the most prestigious models.

The ribbon-cutting ceremony will take place on 2 October, with initiatives and exclusive promotions for customers throughout the week.

The entire new IMMAGINA collection will be on display, in compositions that present the new WOOD and MATHERA finishes, with innovative and high-performance surfaces, designed for the kitchen and reflecting the particular focus on environmental issues, in a successful balance between professionalism and respect for the environment.

The new products also include the Round model and Unica. This is a functional, elegant and stylish model with an exceptional design and refined and environmentally sustainable materials. The soft colours create a warm and welcoming environment that still has the eye-catching contrasts produced by the colour blocks skilfully harmonised with the rest of the kitchen and the surroundings.

The new products also include the Round model and Unica. This is a functional, elegant and stylish model with an exceptional design and refined and environmentally sustainable materials. The soft colours create a warm and welcoming environment that still has the eye-catching contrasts produced by the colour blocks skilfully harmonised with the rest of the kitchen and the surroundings.

On display for demanding customers who want a more contemporary style will be the LUNA model and the OLTRE collection and CLOVER, on which the hues of veneered wood are shown at their best in an exclusive collection that combines innovation, design and tradition.

For anyone who prefers a more contemporary but still functional style, there will be models such as Agnese, Veronica and Pantheon: every composition is a fusion of unexpected materials that combine in perfect harmony with precious details, each one telling the story of an incredible company that is a leader in the kitchen industry.

A team of three sales assistants, including in-house architects and interior designers, will be on hand to assist customers, offering measurement, design, assembly, transport and delivery services, technical diagrams, personalised loans and an after-sales service.

The new LUBE Store in BARLETTA marks another major milestone for Gruppo LUBE in Lazio, a region that has become strategic, with the opening of numerous stores where the customer can be certain of a reliable purchasing experience focused on a genuine Italian-made product. This is a value-adding service at a store that faithfully reflects the philosophy of a Group that has been a leader in the kitchen industry for over 50 years.