Gruppo LUBE continues to expand and to conquer the market and consumers, with stores and single-brand stores certified in terms of creativity and green philosophy.

As part of its development strategy, it is opening the new LUBE Store in Enna, in Sicily, a region in which the Marche-based company has been hugely successful over the years.

The ribbon-cutting ceremony is scheduled to take place at the 220 m² store on Sunday, 17 September, with a series of initiatives for customers.

A total of six LUBE kitchens will be in the spotlight. They include the Immagina Mathera model, which is characterised by excellent resistance and durability and can be used on both doors and the kitchen top. It is a concept based on the desire to give a genuine helping hand to the environment, designed with future generations also in mind.

The mix of mineral fillers, wood powders and resin binders on which the Mathera panel coating mixture is based creates scratch-proof, shockproof and stain-resistant surfaces.

There is Flavour, the refined and versatile kitchen on which the various door types and multitude of finishes can be used to create different styles and thus adapted to all living space needs and tastes.

The appearance of a Flavour kitchen therefore changes according to its setting and can have a classic or contemporary mood, depending on whoever lives there and uses it every day. Flavour is also so much more, as it is an environmentally-friendly kitchen manufactured with total respect for the environment and for health.

On display for the demanding and loyal customers of the Marche-based brand is the IMMAGINA collection, on which the hues of veneered wood are shown at their best in an exclusive collection that combines innovation, design, and tradition. The finishes, materials and colours of this model are continually revised to create an innovative kitchen setting, designed to satisfy the needs of a contemporary target.

The Veronica and Luna models are ideal for anyone who prefers a more classic but still functional style. Every composition is a fusion of unexpected materials that combine in perfect harmony with precious details, each one telling the story of an incredible company that is a leader in the kitchen industry.

A team of two qualified sales assistants will be on hand to assist customers, offering rendering and design services.

The new LUBE Store in Enna marks another major milestone for Gruppo Lube, in a region that has become strategic, with the opening of numerous new stores where the customer can be certain of a reliable purchasing experience focused on a genuine Italian-made product. This is a value-adding service at a store that faithfully reflects the philosophy of a Group that has been a leader in the kitchen industry for over 50 years.