Cucine Lube is launching the new integrated advertising campaign created by Grey, which reinforces and gives tangible form to the core values of the brand, as told in the most recent advert.

The objective is to convey a message, in line with the premium tone of voice of the brand, which invites people to discover all about what is behind every store: “There is always a good reason to enter a Lube store.”

A campaign with minimalist and elegant layouts, which highlights the appearance and variety of the kitchens, focusing on the numbers through which the brand gives substance to the values of the company and the promises it makes to its customers, through quality solutions, innovation, skill and care in the pre-and after-sales service.

The idea was therefore to create the right mix of messages of awareness, serving to support the growth in appreciation of the benefits of the brand, and messages of consideration, aimed at traffic in the store.

The company has planned radio adverts, posters and a strong focus on digital and social platforms.