Gruppo LUBE continues to expand and to conquer the market and consumers, with certified stores and single-brand stores.

As part of the development strategy, the new LUBE Store is opening in Catanzaro Lido, in Calabria. In 300 m² of floorspace, the new Store will display some of the most prestigious models.

The ribbon-cutting ceremony will take place on 10 December, with initiatives and exclusive promotions for customers throughout the week.

The entire new IMMAGINA collection will be on display, with its completely new hues and finishes, shown at their best in an exclusive collection that combines innovation and design, and also ROUND, the environmentally-friendly LUBE kitchen with PET doors and interiors in MDF CARB 2: a fully renewable and recyclable plastic material. The innovative and high-performance surfaces, designed for the kitchen, reflect the particular focus on environmental issues, in a successful balance between professionalism and respect for the environment.

Then there is Flavour, the refined and versatile kitchen on which the various door types and multitude of finishes can be used to create different styles and thus adapted to all living space needs and tastes.

For demanding customers who want a more modern style, the DESIGN COLLECTION model will be on display, with its completely textured hues and finishes, shown at their best in an exclusive collection that combines innovation and design. Those who love a more contemporary style will find the very latest finishes of the Agnese STYLE model, with its new solutions for the kitchen.

A team of two qualified sales assistants will be on hand to assist customers, offering measurement, design, assembly, transport and delivery services, technical diagrams, personalised loans and an after-sales service.

The new LUBE Store in CATANZARO LIDO marks another milestone for Gruppo LUBE, as a store where the customer can be certain of a reliable purchasing experience focused on a genuine Italian-made product. This is a value-adding service at a store that faithfully reflects the philosophy of a Group that has been a leader in the kitchen industry for over 50 years.