The retail channel development plan continues through the single-brand STORES, with opening of the new LUBE STORE in Affi, in the province of Verona, after the success encountered in the area following the most recent openings of certified Lube Stores in Soave, Rovigo, Ponte San Nicolò, Padua and Torri di Quartesolo. The event is scheduled to take place on Wednesday, 12 April, and the festivities will continue throughout the week until 18 April, with events and plenty of new features for all customers.

A powerful and prestigious display, in a refined and elegant setting, with 380 m² of floorspace on which the best and the new collections of the Cucine LUBE brand are displayed, such as Immagina, the Design Collection, Flavour, Oltre, and the very latest IMMAGINA MATHERA, UNICA and ROUND models, the latter with doors in PET: a fully renewable and recyclable plastic material.

Immagina Mathera is the very latest CUCINE LUBE model and one of the most interesting and innovative kitchens, as it is environmentally friendly and sustainable, as well as being characterised by excellent resistance and durability, and the material can be used on both the doors and the kitchen top. The mix of mineral fillers, wood powders and resin binders on which the Mathera panel coating mixture is based creates scratch-proof, shockproof and stain-resistant surfaces.
Sustainability, natural effects and the use of recycled materials are among the major trends of recent years and are also the strengths of this very latest model in the Immagina collection of Lube: Mathera is a model that combines visual beauty, technique and environmental sustainability, with materials obtained from recovery chains and resins with low pollutant emissions, confirming the GREEN vocation of CUCINE LUBE.

Also in the spotlight are the innovative and high-performance surfaces of ROUND, designed for the kitchen and reflecting the particular focus on environmental issues, in a successful balance between professionalism and respect for the environment. The IMMAGINA models are on display for those who love a more modern style, while the Agnese and Veronica models are there for anyone who prefers a more classic but still innovative style.

Inside the store, customers can find anything from designer to contemporary solutions, together with a large technical area full of state-of-the-art and innovative materials.

Every composition is a fusion of unexpected materials that combine in perfect harmony with precious details, each one telling the story of an incredible company that is a leader in the kitchen industry.

A team of two qualified sales assistants will be on hand to assist customers, offering consultancy in design and choice of the products and materials, measurements at the customer’s home, preparation of wiring diagrams, transport and assembly services.

At the new LUBE Store in Affi, in the province of Verona, the customer can be certain of a reliable purchasing experience focused on a genuine Italian-made product. This is a value-adding service at a store that faithfully reflects the philosophy of a Group that has been a leader in the kitchen industry for over 50 years.