As part of the development strategy, Gruppo LUBE is opening a new LUBE Store in the magnificent town of Matera, located on a rocky outcrop in the Basilicata region. The event is scheduled to take place on Monday, 3 October, and the festivities will continue until Sunday, 9 October, with events, plenty of new features and exclusive promotions.

The new store will display the latest products and all the most prestigious LUBE models, including UNICA, the latest LUBE creation. This is a functional, elegant and stylish model with an exceptional design and refined and environmentally sustainable materials. The soft colours create a warm and welcoming environment that still has the eye-catching contrasts produced by the colour blocks skilfully harmonised with the rest of the kitchen and the surroundings.

The vertical sides of the doors are rounded, giving Unica a soft and sinuous look, while the unusual handles and opening systems make the doors an engaging and central part of the kitchen.

Then there is Flavour, the refined and versatile kitchen on which the various door types and multitude of finishes can be used to create different styles and thus adapted to all living space needs and tastes.

The appearance of a Flavour kitchen therefore changes according to its setting and can have a classic or contemporary mood, depending on whoever lives there and uses it every day.

On display for demanding customers with more contemporary tastes is the IMMAGINA WOOD collection, on which the hues of veneered wood are shown at their best in an exclusive collection that combines innovation, design, and tradition.

Every composition and every model is a fusion of unexpected materials that combine in perfect harmony with precious details, each one telling the story of an incredible company that is a leader in the kitchen sector.

A team of qualified sales assistants will be on hand to assist customers, offering consultancy for kitchen design, transport and assembly, measurement and loan services.

At the new LUBE Store in Matera, the customer can be certain of a reliable purchasing experience focused on a genuine Italian-made product. This is a value-adding service at a store that faithfully reflects the philosophy of a Group that has been a world leader in the kitchens sector for over 50 years.