Alba, a historical and fascinating town. Opening of the new LUBE Store in Alba is particularly significant. The Marche-based brand is continuing to expand throughout the country, creating stores that serve as a reference point for all customers.

Eco-sustainability, innovation and creativity. These are the strengths behind the success of Gruppo LUBE, which is expanding in the province of Cuneo and thus increasing its presence in the Piedmont. It is an extraordinary store with an innovative, contemporary and state-of-the-art display area of 400 m² and a highly qualified staff.

On display will be ten prestigious models, the jewels in the crown of Gruppo LUBE. The DESIGN COLLECTION could not fail to be there. Precious materials that are unique to the touch and sight, for a collection in which the details are the secret of its success. On the Oltre model, it is the details that make the difference and create new and evocative settings, turning the kitchen into the beating heart of a home that is elegant, luxurious and full of character.

Then there is FLAVOUR, the refined and versatile kitchen on which the various door types and multitude of finishes can be used to create different styles and thus adapted to all living space needs and tastes. The appearance of a Flavour kitchen therefore changes according to its setting and can have a classic or contemporary mood, depending on whoever lives there and uses it every day.

The IMMAGINA WOOD and IMMAGINA PLUS collection will also be on display for the demanding and loyal customers of the LUBE brand. The former is characterised by the hues of the veneered wood, shown at their best in an exclusive collection that combines innovation, design and tradition. What makes PLUS special is the Blend recessed front handle and the Titanium exterior finish, as well as the internal customisation available in a full 18 colours.

For those who prefer a more classical look, two brand evergreens will be on display. VERONICA and CLAUDIA. Two kitchens where formal tradition and style are combined with skilful craftsmanship and technology. The models proposed are designed to offer ideal solutions for everyday living.

In conclusion, there is ROUND, the contemporary kitchen range based on a green philosophy. This kitchen has PET doors, manufactured with totally renewable and recyclable materials. The innovative and high-performance surfaces, designed for the kitchen, reflect the particular focus on environmental issues, in a successful balance between professionalism and respect for the environment.

The official inauguration of the new Store in Alba takes place on Monday, 16 May, and it will be open throughout the day, from 9.30 a.m. to 8 p.m. A series of events will continue up to Sunday, 22 May, with the same opening times.

An all-round assistance service will be available at this large LUBE store, with free measurement, design and custom estimate services, as well as consultancy on transport and assembly.

The new LUBE Store in Alba marks another milestone for Gruppo LUBE, in a region that has become strategic in 2022, with the opening of numerous new stores where the customer can be certain of a reliable purchasing experience focused on a genuine Italian-made product. This is a value-adding service at a store that faithfully reflects the philosophy of a Group that has been a world leader in the kitchens sector for over 50 years.