Gruppo LUBE continues to expand and to conquer the market and consumers, with certified stores and single-brand stores.

As part of the development strategy, a new Lube Store is opening in RAPALLO, in Liguria, with 150 m² of floorspace for display of the most prestigious models of brand.

The ribbon-cutting ceremony will take place on Saturday, 2 November, and there will be initiatives and exclusive promotions for all customers throughout the week.

The new IMMAGINA collection will be on display, with its completely new hues and finishes, shown at their best in an exclusive collection that combines innovation and design.

Also there are CLOVER and OLTRE, the refined and versatile kitchen on which the design of the doors and the multitude of finishes proposed can be interpreted and adapted to all living space needs and tastes.

The kitchens on display include FLAVOUR, the refined and versatile kitchen on which the various door types and multitude of finishes can be used to create different styles and thus adapted to all living space needs and tastes. The appearance of a Flavour kitchen therefore changes according to its setting and can have a classic or contemporary mood, depending on whoever lives there and uses it every day.

A team of two qualified sales assistants will be on hand to assist customers, offering measurement, design, assembly, transport and delivery services, technical diagrams, personalised loans and an after-sales service.

At the new LUBE Store in Rapallo, the customer can be certain of a reliable purchasing experience focused on a genuine Italian-made product. This is a value-adding service at a store that faithfully reflects the philosophy of a Group that has been a leader in the kitchen industry for over 50 years. Because Being Lube means Always Being There.