The new campaign will be broadcast on TV, radio and digital channels from Monday, 5 June.

Finding a winning solution for customers is part of the very essence of Being Lube and, in a period of a continual rise in inflation and the cost of living, GRUPPO LUBE is bucking market and economic trends, as it continues with the LOWERED PRICES and ZERO INTEREST campaign; in the new advertising campaign, customers are invited to enter its stores to check for themselves that it is all true and not just a slogan.

The "Entering is believing" campaign follows the initiatives taken during 2022, starting with a limit on increases and followed by the “Price Freeze” last summer. The company is now once again demonstrating that it understands consumers' needs and wants to support them with tangible initiatives that do not affect the quality of its products and materials.