The new year has started with the opening of more new stores.

Gruppo LUBE continues to expand in the Piedmont. The ribbon-cutting ceremony at the new Lube Store in Bollengo, in the province of Turin, will take place on Monday, 9 January. A week of events and exclusive promotions for all customers will continue until Sunday, 15 January, with all-day opening from 9.30 a.m. to 8 p.m.

In 350 m² of floorspace, the innovative, contemporary and state-of-the-art new Store will display a broad range of models designed to satisfy all customer needs, such as the very latest addition, UNICA: a functional, elegant and stylish kitchen with an exceptional design and refined and environmentally sustainable materials. The soft colours create a warm and welcoming environment that still has the eye-catching colour contrasts skilfully harmonised with the rest of the kitchen and the surroundings. The vertical sides of the doors are rounded, giving Unica a soft and sinuous look, while the unusual handles and opening systems make the doors an engaging and central part of the kitchen.

For the Design Collection, the Oltre model will be in the spotlight. This model has a strictly linear but lavish style and is available in special finishes, with accessories that make it absolutely one of a kind.

There is a wide range of refined and precious colours and materials, designed to be combined elegantly together, and characterised by a meticulous attention to detail and modularity that make Oltre the centrepiece of any living and dining space, with exclusive interior design solutions.

Then there is Flavour, the refined and versatile kitchen on which the various door types and multitude of finishes can be used to create different styles and thus adapted to all living space needs and tastes. The appearance of a Flavour kitchen therefore changes according to its setting and can have a classic or contemporary mood, depending on whoever lives there and uses it every day.

On display for demanding customers with more contemporary tastes is the IMMAGINA WOOD collection, on which the hues of "exciplex laser" veneered wood are shown at their best in an exclusive collection that combines innovation, design and tradition. Agnese, Veronica, Luna and Oltre are on display for anyone who prefers a more traditional model.

A team of two qualified sales assistants will be on hand to assist customers, offering pre- and after-sales, design and individual services, free customised estimates, dedicated consultancy, transport and assembly, all-round assistance and free measurement services.

The new LUBE Store in Bollengo marks another milestone for Gruppo LUBE, which has started 2023 with the opening of major new stores, where the customer can be certain of a reliable purchasing experience focused on a genuine Italian-made product and one that faithfully reflects the philosophy of a Group that has been a leader in the kitchen industry for over 50 years. That is why the name of a kitchen in Italy is Lube.