As part of the development strategy, Gruppo LUBE is opening a new LUBE Store in Sarzana. The inauguration is scheduled to take place on Monday, 18 July, and events and promotions for all customers will continue throughout the week.

The new maxi store has floorspace of 390 m² for display of the latest products and the most prestigious LUBE models.

Also on display is the new model presented at Eurocucina 2022: UNICA, the latest LUBE creation. This is a functional, elegant and stylish model with an exceptional design and refined and environmentally-friendly materials. The soft colours create a warm and welcoming environment that still has the eye-catching contrasts produced by the colour blocks skilfully harmonised with the rest of the kitchen and the surroundings.

The vertical sides of the doors are rounded, giving Unica a soft and sinuous look, while the unusual handles and opening systems make the doors an engaging and central part of the kitchen.

Then there is Flavour, the refined and versatile kitchen on which the various door types and multitude of finishes can be used to create different styles and thus adapted to all living space needs and tastes.

The appearance of a Flavour kitchen therefore changes according to its setting and can have a classic or contemporary mood, depending on whoever lives there and uses it every day.

For demanding customers who are seeking more contemporary lines, the IMMAGINA WOOD collection is on display, on which the hues of veneered wood are shown at their best in an exclusive collection that combines innovation, design, and tradition.

The Claudia and Agnese models are there for anyone who prefers a classic but still functional style, together with the highly distinctive models of the Oltre Clover Design Collection, for anyone seeking design and style. Every composition is a fusion of unexpected materials that combine in perfect harmony with precious details, each one telling the story of an incredible company that is a leader in the kitchen sector.

There is also the new PROVENZA model in the Borgo Antico range, which interprets a vintage style in contemporary furnishing solutions. The precious wood of the full-panel or slatted doors, the precise details and accessories are carefully combined to create a beautifully stylish and high-quality kitchen. The wood has closed-pore lacquering with a Shabby effect, adding an elegant touch to the entire composition.

A team of two qualified sales assistants will be on hand to assist customers, offering estimates, personalised promotions, design, assembly with in-house operators and assistance services.

At the new maxi LUBE Store in Sarzana, the customer can be certain of a reliable purchasing experience focused on a genuine Italian-made product. This is a value-adding service at a store that faithfully reflects the philosophy of a Group that has been a world leader in the kitchens sector for over 50 years.