A LUBE Store is opening in Valmarecchia, a historical and fascinating medieval town lying in the heart of Montefeltro, in the province of Rimini. The Marche-based brand is continuing to expand throughout the country, creating stores that serve as a reference point for all customers.

Eco-sustainability, innovation and creativity. These are the strengths behind the success of Gruppo LUBE, which is increasing its presence in Emilia Romagna. This highly innovative, contemporary and state-of-the-art store has floorspace of 150 m² for the display of six prestigious models, the jewels in the crown of Gruppo LUBE.

The IMMAGINA PLUS collection could not fail to be there for the demanding and loyal customers of the LUBE brand. A kitchen that is available in a whole range of trendy colours and finishes. Super innovative and technological accessories. A clean and simple design.

The kitchen extends into the living area with large open bookcases, creating an ever-growing link between the two areas. The warm colours of nature are harmoniously combined with colder colours.

For those who prefer a more classical look, two brand evergreens will be on display in the LUBE Store. VERONICA and CLAUDIA. Two kitchens where formal tradition and style are combined with skilful craftsmanship and technology. The models proposed are designed to offer ideal solutions for everyday living.

Also on display at the store is the GALLERY model, with its contemporary mood, and ROUND, the environmentally-friendly model manufactured with doors in PET, a fully renewable and recyclable material. The innovative and high-performance surfaces, designed for the kitchen, reflect the particular focus on environmental issues, in a successful balance between professionalism and respect for the environment.

The official inauguration of the new LUBE Store in Valmarecchia will take place on 13 June and a series of events will continue throughout the week, up until 19 June, to mark the occasion. A qualified staff is there to provide an all-round assistance service. The services offered range from design and home measurements to the creation of custom elements.

This new LUBE single-brand store marks another milestone for Gruppo LUBE, in a region that has become strategic in 2022, with the opening of numerous new stores where the customer can be certain of a reliable purchasing experience focused on a genuine Italian-made product. This is a value-adding service at a store that faithfully reflects the philosophy of a Group that has been a world leader in the kitchens sector for over 50 years.