The solid and winning combination between Gruppo LUBE and volleyball, which blossomed in Italy with the foundation of Lube Volley, has also materialized in France thanks to the fruitful collaboration relationship born between the brand new Lube Store Paris XI and Paris Volley, the historic Parisian club of the French Ligue A who also boasts the title of European champion won in 2001.

The prestigious collaboration, started a few months ago with the supply of an Immagina Wood model kitchen for the hospitality area of ​​the sport hall where the team from the capital plays its home games, resulted yesterday in an event with the Paris Volley players cooking on the splendid kitchen compositions installed in the LUBE store at Boulevard Du Temple 4.

The event, which was very successful, arousing the curiosity of many fans and also of the press, proved to be a very useful marketing tool for the promotion of the Cucine LUBE brand in France (their National team is currently Olympic champion in volleyball and they will host the Olympics 2024 in Paris), a market that is registering ever-increasing results thanks to the opening of numerous single-brand stores throughout the territory.