Gruppo LUBE is once again on-the-air with a new radio commercial and also a new press campaign both focusing on the quality of the kitchens produced by the brand from the Marches: the main feature in the Group’s communication strategy.

The two items were once again designed by Grey, the agency which has been collaborating with Gruppo LUBE for many years. The 30-second commercial will be on-air from 29 July on the main national radio stations: from Radio Deejay (proud to work with them again) to Radio Freccia.

With an emotional but concrete feel, the commercial talks about how quality is actually capable of making a true difference in the range of kitchens that are currently available. Nowadays brands compete with each other more and more as to who can give customers the highest number of products when they buy a new kitchen, forgetting that their main reason for choosing a kitchen is the quality of the product; an indispensable asset for Gruppo LUBE.

This is the concept underpinning the new radio commercial of the LUBE brand: highlighting the importance of choosing a quality kitchen which is unique and original. The loveliest gift you could want... and just as the commercial says “the value of the gift is already in the price”.

The new press campaign will be premièred on the same date in La Repubblica - 29 July.

Cucine LUBE decided to start advertising again with a press campaign that is completely renewed in colours and graphic design, more linear, clean and essential, capable of transmitting their true brand values: quality, refinement and elegance with over 50 years of experience.

The visual focuses on one of the latest items from the house of LUBE: the new finish of the Clover model presented in Mutina Stoneware. The colours are warm and the pay off, borrowed from the great Maestro Leonardo Da Vinci, is simple and direct: “Details make perfection and perfection is not a detail”.

With the new press campaign, Gruppo LUBE wants to talk about its history, values and product quality, confirming that details make the difference in the kitchen world. LUBE knows this and this is why it is a market leader.