Lube Group has launched the new television campaign, formed of two 15' adverts created respectively for Cucine Lube and Creo Kitchens, which will be broadcast at the start of the main daytime and prime time programs of the La7 and Rai and Mediaset networks.

The first to air will be the Creo Kitchens adverts, which will be shown on La7 from Sunday 15 May until Saturday 21 May, before prime time shows such as: Piazza Pulita, the talk show hosted by Corrado Formigli, and DiMartedì, the program hosted by Giovanni Floris. They will be followed, from Sunday 22 May until Saturday 28 May, on the Rai and Mediaset networks, by the Cucine Lube and Creo Kitchens adverts, which will be shown at the start of the main daytime and prime time programs, such as: La Prova del Cuoco, with Antonella Clerici, and Chi l’ha visto?, the program hosted by Federica Sciarelli and, for Mediaset, Il Segreto, Forum, Quinta Colonna and many more.

Launch of the new television advertising campaign highlights the central role of television in the Lube Group strategies and the attention it focuses on quality, design and choice of materials, key elements in the group's success.