Gruppo LUBE continues to expand and to conquer the market and consumers, with certified stores and single-brand stores.

As part of the development strategy, the new Lube Store is opening in Gorgonzola, in the province of Milan, in Lombardy. In 500 m² of floorspace, the new Store will display some of the most prestigious models.

The ribbon-cutting ceremony will take place on 30 October, with initiatives and exclusive promotions for customers throughout the week.

The new Unica model will be on display. This is a functional, elegant and stylish model with an exceptional design and refined and environmentally sustainable materials. The soft colours create a warm and welcoming environment that still has the eye-catching contrasts produced by the colour blocks skilfully harmonised with the rest of the kitchen and the surroundings.

Then there is Flavour, the refined and versatile kitchen on which the various door types and multitude of finishes can be used to create different styles and thus adapted to all living space needs and tastes.

On display for demanding customers who want a more contemporary style will be the LUNA, ROUND, OLTRE and CLOVER models and the very latest IMMAGINA collection, also in the MATHERA version, with its completely new hues and finishes, shown at their best in an exclusive collection that combines innovation, design and tradition.

A team of three qualified sales assistants will be on hand to assist customers, offering measurement, design, assembly, transport and delivery services, technical diagrams, personalised loans and an after-sales service.

The new LUBE Store in Gorgonzola, in the province of Milan, marks another major milestone for Gruppo LUBE in Lombardy, a region that has become strategic, with the opening of numerous stores where the customer can be certain of a reliable purchasing experience focused on a genuine Italian-made product. This is a value-adding service at a store that faithfully reflects the philosophy of a Group that has been a leader in the kitchen industry for over 50 years. Because Being Lube means Always Being There.