Gruppo LUBE continues to expand and is opening stores and single-brand stores certified in terms of creativity and green philosophy.

Against the splendid backdrop of Via Gregorio VII, the new Lube Store has floorspace of 160 m² for the display of the latest products and most prestigious models.

They include Round, the environmentally friendly LUBE kitchen manufactured with PET doors and interiors in MDF CARB 2, a fully renewable and recyclable plastic material. The innovative and high-performance surfaces, designed for the kitchen, reflect the particular focus on environmental issues, in a successful balance between professionalism and respect for the environment.

Then there is Flavour, the refined and versatile kitchen on which the various door types and multitude of finishes can be used to create different styles and thus adapted to all living space needs and tastes.

The appearance of a Flavour kitchen therefore changes according to its setting and can have a classic or contemporary mood, depending on whoever lives there and uses it every day.

On display for the demanding and loyal customers of the Marche-based brand is the IMMAGINA WOOD collection, on which the hues of veneered wood are shown at their best in an exclusive collection that combines innovation, design and tradition.

For anyone who prefers a more refined and technological design that is still functional, a highly distinctive model from the Clover Design Collection is on display. Every composition is a fusion of unexpected materials that combine in perfect harmony with precious details, each one telling the story of an incredible company that is a leader in the kitchen sector.

A team of four qualified sales assistants will be on hand to assist customers, offering design, measurement, assembly, personalised loan and after-sales assistance services.

The renewed LUBE Store in Rome marks another milestone for Gruppo LUBE, as a store where the customer can be certain of a reliable purchasing experience focused on a genuine Italian-made product and one that faithfully reflects the philosophy of a Group that has been a world leader in the kitchens sector for over 50 years.