It has undergone a restyling in line with the expansion of Gruppo LUBE. The store in Milan at Via Massena, angolo Corso Sempione, which has quality certification, is reopening with a space that is now a reference point for anyone who loves elegant and environmentally-friendly kitchens with an innovative design.

The official inauguration will take place on Saturday, 11 June, and the ribbon-cutting ceremony will be followed by a series of initiatives that will continue throughout the week, up until 19 June. The LUBE Store has been completely renewed and extended, with floorspace of over 400 m² for the display of a full 10 prestigious models, including several absolutely new products.

Eco-sustainability, a careful selection of materials and research into details are several of the defining characteristics of the latest model, UNICA. Elegance, exceptional design and refined and environmentally-friendly materials, a model that is as unique as its name suggests.

They include Round, the environmentally friendly LUBE kitchen manufactured with PET doors and interiors in MDF CARB 2, a fully renewable and recyclable plastic material. For the Design Collection, the Oltre Lux model will be in the spotlight. Then there is Flavour, the refined and versatile kitchen on which the various door types and multitude of finishes can be used to create different styles and thus adapted to all living space needs and tastes.

A team of three qualified sales assistants will be on hand to offer customers assistance in design, choice of products and materials and also a measurement service directly at the customer’s home. There is also a precise pre- and after-sales service.

The renewed flagship LUBE Store in Milan, at Via Massena angolo Corso Sempione, marks another milestone for Gruppo LUBE, in a region that has become strategic in 2022, with the opening of numerous new stores where the customer can be certain of a reliable purchasing experience focused on a genuine Italian-made product. This is a value-adding service at a store that faithfully reflects the philosophy of a Group that has been a world leader in the kitchens sector for over 50 years.