After the highly successful Building a great future convention held at the Civitanova Marche Trade Fair Centre on 18 October, where Gruppo LUBE was joined by an audience of over 1,000 customers, journalists and the authorities, as well as leading names from the political spectrum and top management representatives of the main Eldom groups, to celebrate both the successes of the Lube Volley team and in sales, the Marche-based company is about to reach another milestone.

During the weekend from 24 to 27 October alone, Gruppo LUBE inaugurated a full 10 new Store LUBE and CREO Stores throughout the country: in Altopascio in the province of Lucca, in Foggia, in Molfetta in the province of Bari, in Treviso, in Latina, in Sassuolo in the province of Modena, in Lentate sul Seveso in the province of Monza and Brianza, in Garbagnate Milanese, Gallarate and Sassari.

The new centres will display the most prestigious LUBE and CREO Kitchens models, including the brand new Immagina Plus, a LUBE kitchen designed to keep up with current style trends and to adapt perfectly to all needs of contemporary living, with its new accessories and technological elements, or Contempo by CREO Kitchens, a kitchen with a contemporary design and timeless personality, and another brand new model, Jey Feel, a contemporary kitchen that opens naturally into the living space with its urban chic look.

With these inaugurations, Gruppo LUBE, as a leading kitchen manufacturer, is confirming its intention of returning the store to the heart of the purchasing process, in direct contrast with more impersonal and less involving methods. The aim is to recreate the excitement and the memorable experience of making a purchase at the store. The new CREO Kitchens campaign is also highlighting a clear stance with respect to the large-scale retail trade. The aim is to confirm to the group’s target that it offers a valid alternative, based on awareness of the value, quality and guarantee that belonging to an excellent Group such as LUBE provides.